We're here to solve Practice Management for good.
Our mission is to make practice management effortless. Imagine automatic timesheets, seamless advice, and informed teams. Join us in shaping a future where your focus is on clients, not paperwork.
of dreamers, believers, and realists
Board members
Leadership team
David Smith
Chairman
Founder Smithink, 40 years experience in practice, accounting technology and consulting on improving accounting practices
Dan Beck
CEO
Founder of PT 2.0 - Australia's leading Power BI consultancy for Professional Services and Director of Power Tynan
Krish Sritharan
Director
CEO and Founder Solutions Centric, major outsourcing provider solving problems for mid and top tier accounting firms
Richard Barber
Director
Founded Class Super, instrumental in revolutionising the SMSF industry and introducing cloud technology
Nathan Smith
General Manager Operations
Rhianna Kennedy
Head of Customer Success
Danie Fourie
Director of Sales
Clint Estavilla
Head of Growth
10 Years experience specifically working with accounting firms leveraging Saas and data solutions to improve firm outcomes
Ragav Sitaraman
Head of Product
16 Years specific experience managing the technical aspects of accounting software
Purpose, Vision and Mission
PURPOSE
We exist to make work simpler, faster, and more collaborative – empowering professional services and forward-thinking businesses to thrive through connected, intelligent solutions.
VISION
To lead the evolution of professional services – redefining how firms and their clients work through intelligent, integrated solutions that make the complex simple.
MISSION
We combine industry expertise and curiosity to design and refine solutions that evolve with our clients – helping them stay ahead through seamless, intelligent, and adaptable systems.
Our Values
What this looks like:
- Explain things in plain, human language.
- Break big problems into small, clear steps.
- Design processes that are intuitive and practical.
- Anticipate the next question – don’t wait to be asked.
- Communicate visually and keep information accessible.
- Remove barriers, not add them.
What this looks like:
- Look for solutions, not roadblocks.
- Experiment, test, and learn fast.
- Ask for help early – collaboration is strength, not weakness.
- Share knowledge and celebrate learning wins.
- Adapt confidently to change and help others do the same.
- Give and receive feedback with openness and respect.
- “If you think you can or you can’t – you’re right.”
What this looks like:
- Meet commitments and deadlines without needing reminders.
- Communicate early when something can’t be done.
- Set clear expectations – and deliver on them.
- Take ownership, even when no one’s watching.
- Be prepared, be transparent, and follow through.
- Hold ourselves and each other to the same standard.
- “Consistency builds credibility – do it right, every time.”
What this looks like:
- Invite contribution from every level and role.
- Listen first, respond with curiosity.
- Step in to help, not to own.
- Create space for diversity of thought.
- Share credit widely and celebrate wins together.
- Keep hierarchy light and collaboration high.
- Keep decision-making transparent and inclusive.
What this looks like in reality:
- Think before acting; prepare before deciding.
- Balance speed with quality.
- Use words and communication thoughtfully.
- Gather the right information up front.
- Deliver with pride, precision, and purpose.
- Reflect, review, and refine – continuous improvement starts here.